Welcome, may all who enter as Guests, leave as Friends!

One of the finest boutiques in Pondicherry, offering a vast array of products ranging from Apparel, Jewellery, Home Decor, Health and Personal care line, Organic food items and much more . . We have exquisite and elegantly crafted handmade products from Sri Aurobindo Ashram departments and Auroville.

At AuraStore, we believe in an eco-conscious well curated purchasing experience for all our patrons.


AuraStore provides consumers with an ethically conscious and enjoyable shopping experience, establishing trustworthy relationships extending beyond just business. The viability of our ideals is our aim and our way of life. All our products are created through fair-trade, curated to preserve artisanal traditions, and made with locally sourced materials.

Our attempt is to revive the finesse of the rich legacy and intricate craftsmanship of our country. Every time you shop with us, you contribute to the growth and support of the artisan community thereby conserving the diversified forms of art and craft culture of the respective regions

You care about the world, we help you buy what you believe in, through our eco-friendly products. Through online shopping via aura@auroservice.com our patrons can become part of the conscious commerce from the comfort and luxury of their home. With our customised offers we endeavour and take meticulous care to provide a fulfilling personalized experience to all.

AuraStore has been designed by French architects Sabrina Drean-Cantereau and Thierry Cantereau from France. Aura is an initiative of the AuroService Trust.

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