“There is, behind all things, a divine beauty, a divine harmony: it is with this that we must come into contact; it is this that we must express.”
— The Mother

Aura was founded with an aspiration to create a conscious space, radiating beauty and joy through all products and service. It strives to build collaborative partnerships based on trust and mutual respect for a higher purpose.

An inclusive project, connecting and uniting in all dimensions, helping to provide skills and employment with a focus on highest standards of quality. We are committed to quality, beauty and sustaining livelihoods locally as well as pan-India.

The store was redesigned by French architect-interior designer duo Sabrina Drean-Cantereau and Thierry Cantereau, and launched on August 15th 2017 as an initiative of the AuroService Trust, to connect people with a mindful shopping experience.

The mission is to serve as a connect to Integral Yoga through beauty and with products and services with a deeper approach.