At Aura, we seek to provide a unique holistic experience that encompasses our four ideals of Aspiration, Unity, Radiance and Abundance.

an Aspiration for the divine beauty,
a search for the Unity in creation,
a manifestation an expression of the Radiance within,
an expression of inner and outer Abundance.

We believe in an eco-conscious purchasing experience for all our patrons that compliment their spiritual values. At Aura, we curate our products based on fair labour standards, organic ingredients, farm-to-table sustainability and crafts from local artisans from Pondicherry. Ethical shopping, environment friendly products and community growth are at the base of our ethos.

We encourage you to experience the difference of mindful shopping at Aura. With our wide collection of clothing, accessories, beauty, personal care, home décor products along with customised journeys and events, we endeavour to provide a fulfilling personalised experience to all. Our patrons can also become part of the conscious commerce from the comfort of their home by shopping on our website and contribute to a collective better future.